Environmental & On-Site Branding

The Challenge

At 33 Realty, each property required signage that did more than mark a location — it had to reflect the building’s unique brand identity, guide visitors effortlessly, and drive leasing activity. In competitive urban neighborhoods, signage became one of the most visible and immediate touchpoints with prospective residents.

The Action

I designed and project-managed a variety of custom banners, sandwich boards, and window clings tailored to each property’s brand standards. Using Adobe Illustrator for large signage and Canva for smaller signage, I created clear, visually engaging signage that reinforced each property’s identity while meeting functional needs. I worked directly with property ownership, sending drafts for edits and approval to ensure alignment with their vision and goals. Once approved, I coordinated with local vendors to manage production and oversee installation, ensuring the final product was durable, accurate, and strategically placed.

The Impact

The signage not only elevated curb appeal but also generated measurable leasing benefits — from increased property inquiries and walk-in tours to stronger visibility on high-traffic streets. By combining creative design with end-to-end project management, I ensured each installation delivered both aesthetic and business value.

Case Examples

Hugo River North sandwich board, front – Created with Canva
Hugo River North sandwich board, back – Created with Canva

Hugo River North – Pedestrian-Friendly Sandwich Board

  • The Challenge: Drive leasing office visibility in a walkable, high-traffic neighborhood.
  • The Action: Designed a branded sandwich board aligned with Hugo’s identity and coordinated installation in front of the leasing office.
  • The Impact: Drove more walk-in tours and captured the attention of passersby.
Low-Line Commons banner – Created with Adobe Illustrator

Low-Line Commons – High-Visibility Banner

  • The Challenge: Stand out to drivers and pedestrians on one of Chicago’s busiest streets.
  • The Action: Created a large-scale banner using bold branding that could be read from a distance.

The Impact: Banner was visible from Ashland Ave, sparking interest and increasing inquiries from daily commuters.

Motif on Belden window clings – Created with Adobe Illustrator

Motif on Belden – Branded Window Clings

  • The Challenge: Activate vacant window space while providing privacy for gym and lobby areas.
  • The Action: Designed a series of custom window clings showcasing Motif’s brand identity, balancing aesthetics with coverage.
  • The Impact: Delivered dual value — marketing visibility for pedestrians and drivers, plus enhanced resident experience with increased privacy.
Morris Station banner – Created with Adobe Illusrator

Morris Station – Groundbreaking & Lease-Up Banner

  • The Challenge: Build awareness for an upcoming development before and during construction.
  • The Action: Designed a bold banner to feature at the groundbreaking ceremony and promote leasing during early phases.
  • The Impact: Established brand presence from the project’s inception, supporting pre-leasing efforts and signaling momentum in the community.